Is SEO Right For You?
In July 2007 Google was the largest search engine on the planet, controlling more
than 65% of the online searches.
With more than 200 million searches per day, gaining exposure on the Google search
engine is essential for any business serious about success in 2008 and beyond.
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Google is not only a profitable source of qualified prospects for nearly any
business imaginable, but ranking in the top 5 positions for a competitive keyword
phrase establishes credibility and market leadership
When a
Web Site
visitor sees your website at the top of Google they assume that you are one of the
leading companies in that area of business.But with such large traffic volumes and
opportunity for profit, the online landscape, in particular search engine optimisation,
is becoming increasingly competitive and will soon become unaffordable for most
businesses.
SEO Will Soon Be Unaffordable For Most Businesses
 Forrester
Research, a leading online research company, estimates that e-commerce sales will
reach $228 billion in 2007 and $316 billion in 2010, or 13% of all retail sales.
With so much profit available in nearly all online markets, the competition is becoming
so fierce that most businesses will find it financially impossible to compete online.
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Now, like radio, TV and infomercials in decades past, there exists a unique opportunity
for businesses to achieve top 5 rankings in Google, and profit from the plentiful
website traffic available every second of every day.
But as each day passes, and larger corporations become aware of the critical importance
of top rankings on search engines, it becomes more and more difficult to be able
to get a top 5 ranking and keep it.
It is now more important than ever to establish a presence online. Once you
have secured your ranking in Google, it is far easier to keep that ranking than
to try and rank from scratch.
Understanding the True Value of SEO
Search engine optimisation (SEO) is the process of getting a top 5 ranking in Google,
the leading search engine, for competitive keyword phrases.
A competitive keyword phrase is a word or group of words that most people use to
search for the product or service you offer. These keyword phrases are usually expensive
in pay-per-click advertising, costing upwards of $2 per visitor.
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To determine the value of a top 5 ranking in Google, we take the estimated cost-per-click
of an equivalent pay-per-click ranking, and then multiply it by the traffic that
you would receive from that ranking.
For example, let's say you were paying $2.50 per click for a website visitor through
pay-per-click advertising, and you were receiving 100 visitors per day. The value
of an equivalent ranking in the (free) search engines would be $250 per day.
Unlike paid advertising, such as pay-per-click advertising, where you are limited
by your daily budget, with search engine optimisation (free listings) you are not
limited by daily budgets and instead receive the maximum number of website visitors
each day
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Be Careful When Choosing a SEO Agency
Because of the fierce competition on Google, ranking your website requires the service
of an experienced search engine optimisation agency that has achieved results not
only for other clients, but for themselves as well.
One of the biggest issues that holds most businesses from implementing a SEO campaign
is that it will take an investment of time of between 3 and 12 months and an investment
of capital of between $5,000 and $20,000 before a top 5 ranking is achieved.
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For this very reason, the very importance of choosing the right search engine optimisation
agency is critical to achieve online marketing success. If you select the wrong
agency, you won't know it was the wrong decision until 3, 6 or even 12 months down
the track after spending thousands of dollars on SEO, without reaping the rewards
of a top Google ranking.
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