Email Marketing
Many of us read, reply or delete hundreds of e-mails every day. And this shows how
e-mailing is a big part of our every day life. But, does every e-mail in our account
have the same effect on you? Or, do you just delete some of them without even reading,
or do you react when a person or a company send
e-mails without your permission?
Of course, each unauthorized e-mail would make a negative effect on the sender.
The reaction of the client to a global e-mail determines the value of the global
mailing activity. At this point, some precautions need to be taken into consideration.
First, sending an e-mail to somebody does not mean that that person will read that
e-mail. Most of the global e-mails sent everyday are deleted without even read.
Worst of all, some e-mails are detected by the mail-servers and marked a spam. So,
no matter how effective the global mailing is, it achieves maximum success only
when it is done according to its own rules.
What we do is:
First, we identify your customer profile that you can advertise your services and
products, and send e-mails only this particular group of people. We have approximately
700 registered customers in our database. We use either our database or yours for
global e-mailing. We don’t ask for any payments for the e-mails we sent. Therefore,
you don’t have to pay for any e-mail sent to fake receivers, or detected as spam,
or deleted without reading. We ask for payment only when a real customer reads the
e-mail and then becomes interested in your products and checks your
Web Site.
After global mailing activity, we send you a very detailed report including the
number of the global e-mails we sent, the number of read e-mails, and the number
of visits to your
Web Site'nize
which mean we prepare a report with the real number of customers you have online.
Take these into consideration for Email Marketing:
1. You need an expert for global mailing activity
Randomly sent global e-mails may damage your reputation or have a negative effect
on your sales. Just think; which of the leading companies are sending random global
e-mails? Any e-mail you sent as ‘spam’ will put your company into the ‘untrusted’
list.
But, for specifically informed groups, those negative effects will disappear, since
these people are already know and subscribed for getting e-mails and they will most
probably read your e-mails.