Corporate Identity

What does well-prepared corporate identity contribute to the company?

The main idea behind forming a corporate identity is to deliver company’s cultural, geographical identification, its mission and its sectoral position in business areas using the least effort and the most effective way in the shortest period of time to the target customers. The goals of forming corporate identity are:

1. Making the company’s name recognizable
2. Delivering the company’s features visually (dynamism, innovational, etc)
3. Guaranteeing the quality of the company products and services
4. Delivering the newest information about the sectoral positions of the products and services
5. Differentiating the company from the others

Corporate identity needs to be updated regularly.

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Corporate Identity Content:

1. To create the name of a company and its services
2. Brand name identity: Covers finding the brand name, getting its royalty, its logo design, its logotype design, and the use of the logo in different areas, like on labels, advertisements.
3. Web Site Design and its function
4. Logo and logo type design: For the items that constitute the corporate identity, the font and the font size of the text, and the colors in the logo should be used correctly
5. The application of the logo on different materials: To use the company’s logo on signboards and panels for the public places
6. Sending Mails:, E-mails and newsletters to track the customers and to inform them about the news
7. Google Optimization, For the customers, the first ranked companies in Google are the best ones to trust
8. File, letterhead stationary, envelopes and business cards design: To present a powerful and consistent corporate identity, the colours, the font and the details of the logo should be standardized.

Logo Design

Logo design is the actual body of your company’s corporate identity. A good logo is the best investment for a company. We always experience the well-known concept: ‘A company with high quality should have a logo with the same high quality’ all around the world. A good logo should:

1. Be unique in its area
2. Deliver maximum information in minimum period of time.
3. Be sensed by the possible largest group of people.
4. Be related to your company products and services in its color and shape.
5. Make your company’s spirit alive.
6. Be applicable to all different sizes and surfaces.
7. Not cost a lot to apply to different sized and shaped items